Rankings in SEO refers to a website’s position in the search engine results page. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. Every search engine gives different weights to these ranking factors which is why when you enter the same search term in different search engines you will generally get different results.
Ranking factors play a huge role in SEO and the overall digital marketing strategy of a website. SEO, in particular, is a specific discipline focused on the optimizations needed to have a technically sound domain and delivering on content that is relevant to users and ultimately attracts the right customers to your business. Understanding which ranking factors are relevant to your industry is key to becoming an authoritative domain – especially in the competitive industries of e-commerce, finance and health.