Google Ads is the largest PPC (pay per click) network out there. Google Ads can have an immediate impact and you can start receiving traffic in a matter of minutes. If you are looking for a scalable digital marketing strategy, then Google Ads might be worth it. There are a few factors to consider before you decide to run your campaign. What type of campaign should you run based on your advertising goals and should you hire someone to manage your Google Ads campaign or do it yourself.
What's your monthly Budget? If you are planning on spending $500.00 or less it's hard to hire an ad management company. Most ad manangement fees start out at a minimum fee of $500.00. If your budget is $2000.00 or more you can almost certainly benefit from an ad management company. Adwords is always rolling out new tools which require adjustments to your marketing strategy. If your company isn't adapting to these changes you could be leaving money on the table and this is where an ad management company can help.
Choosing the right campaign based on your advertising goals. Your campaign types determines where customers see your ads. As you start your campaign you have several goals to choose from.
• Website traffic
• Product & brand consideration
• Brand Awareness & reach
• App promotion
You can be more specific by targeting your ads with campaign types.
Campaign types include:
• Search Network campaign
• Display Network campaign
• Shopping campaign
• Video campaign
• App campaign
Google Ads bidding that you can use for a variety of goals.
Bidding Options include:
• Target CPA (Cost Per Acquisition)
• Target ROAS (Return On Ad Spend)
• Maximize Conversions
• Enhanced Cost Per Click (ECPC)
• Maximize Clicks
• Manual CPC Bidding
• Target Search Page Location
• Target Outranking Share
• CPM Bidding (Cost Per Thousand Impressions)
• vCPM Bidding (Cost Per Viewable Thousand Impressions)
• CPV Bidding (Cost Per View)
• Target Impression Share Bidding
As you can see there are several options and choosing the right campaign can be overwhelming.
If you have a limited budget then choosing PPC to your website is probably the most cost effective.
Larger companies with unlimited budgets and several different goals and bidding strategies will benefit from a professional ad management company.